Reading the Business Summary Report
What is the Business Summary
The Business Summary is a Report of all Sales for the winery in a given time Frame. This Report has the Option to be filtered by location, Order source, Revenue, and Non-Revenue Orders, as well as by deposits.
How do I Remove Sample Orders (None Value or 100% Discount) from the Business Summary?
The Order Filter drop-down has a Revenue Orders Only button which will remove these non-value orders. This would be helpful if you are looking at your discounts as samples would affect those numbers.
How do I know where the Business Summary is pulling the information from?
Each of the blue numbers on the Business Summary is a hyperlink that will pull the orders and order info up to help you answer questions and track different orders.
How to Read the Business Summary
The Business Summary is Broken up into four main Parts. Sales, Sales by Customer Type, Applied Payments, Order Breakdown.
In General, when reviewing this report, you will focus on Gross Revenue and Net Revenue, as well as the total payments you received in a given time frame.
Understanding the Sales section and Terminology
Gross Wine Sales: The total amount of sales without any deductions. (Order Subtotal) Only including Wine Products.
Tasting Fees: Items Sold from a Tasting group.
Gross Non-Wine Sales: The total number of sales without any deductions. (Order Subtotal) Only non-wine Products.
Wine Discounts: these are the discounts offered for wine products – these are represented by customer class discounts, discount rules, coupon code etc. It does not include the amounts from Invoice Discounts.
Tasting Credit Cost: The associated cost with all products bought with a Tasting Credit.
Non-Wine Discounts: these are the discounts offered for non-wine products – these are represented by customer class discounts, discount rules, coupon code etc. It does not include the amounts from Invoice Discounts.
Shipping Charges: Total Funds Charged for Shipping.
Total Sales: The overall revenue generated from all sales, including wine and non-wine products. Is calculated based on adding all the information above and subtracting discounts.
Tips: Total amount of gratuity received.
Gift card Deposits: Amount received as deposit or payments for gift cards.
Gross Revenue: The total revenue generated from all sales, including refunds, tax, shipping, tips, and Gift Card Deposits.
Net Revenue: The total revenue generated from all sales, excluding refunds, tax, shipping, tips, and Gift Card Deposits.
Net Non-Taxable Sales: The revenue generated from non-taxable sales after deducting refunds.
Net Taxable Sales: The revenue generated from taxable sales after deducting refunds.
Taxable Shipping: The Shipping Charges that are subject to Sales Tax.
Non-Taxable Shipping: The Shipping Charges that are subject to Sales Tax.
Wine Net: The net revenue generated from wine sales after deducting discounts, refunds, and other costs.
Tastings Net: The net revenue generated from wine tastings after deducting discounts, refunds, and other costs.
Merchandise Net: The net revenue generated from merchandise sales after deducting discounts, refunds, and other costs.
Events Net: The net revenue generated from event sales after deducting discounts, refunds, and other costs.
Understanding the Sales by Customer Type section and Terminology
This Section Breaks down the Total Sales by each individual, customer type. The report will only pull in customer types that have made purchases in the given time frame.
Understanding the Applied Payments Section
This Section Breaks down into each Payment Method. The Chart Shows the Total sales, Refunds, and Net Sales for each Payment Type.
Understanding the Order Breakdown section
Number of Orders: Total number of Orders Processed in the set time frame.
Avg. Sale/ Order: The Average revenue of all orders in the set time frame.
Number of Tasters = the sum of the tasting item quantities from all orders.
Avg. Sale/Taster = OrdersWithTastingTotalCost / Number of Tasters, where
Total Discounts = The sum of all Discounts applied.
Number of Gift Card Deposits: Total number of gift cards Purchased.
Avg. Amount/ Gift Card Deposits = Average amount of funds deposited on a gift card.
Non-Wine Unites Sold: Total count of non-wine products sold.
Cases of Wine Sold: Total count of Cases Sold.
Cases of Wine (non-sales): Total count of Cases used in Donations and sample orders.
Gallons of Wine Sold: Total volume of wine sales in gallons.
Gallons of Wine (non-sales): Total volume of wine sales in Donations and samples orders in gallons.
Cost of Non-sales: The cost associated with non-sales activities, such as donations and samples.
Business Summary Additional Definitions
Invoice discounts are the custom discounts offered by associates (in POS) or promo code (not coupon) discounts that apply to the entire order.
Number of Tasters = the sum of the tasting item quantities from all orders.
Avg. Sale/Taster = OrdersWithTastingTotalCost / Number of Tasters, where
- OrdersWithTastingTotalCost =sum of the total cost of all orders that have tasting items (the orders could have only tasting items or could have some other products too).
Net Revenue excludes tax, shipping and tips and gift card deposits
Gross Revenue includes tax, shipping and tips and gift card deposits.