Federal regulation requires all businesses to make club membership cancellation just as easy as registration. This is sometimes called the "Click to Cancel" rule. This applies to all states and all wineries offering online wine club sign-ups. 

If your winery offers a “click to join” wine club, you must also provide a “click to cancel” option from your webstore. OrderPort has implemented a compliant solution:

The “Cancel Membership” link is now available in the Edit section of the customer’s membership portal.

When clicked, a customizable notification is sent to both the customer and the winery.

You can edit this message in OrderPort Admin -> Marketing -> Notifications -> "WineClubCancellationRequest".

Cancellations are not processed automatically. Your team will still need to complete the cancellation after receiving the notification. Make sure this notification has a BCC email so that you are notified when someone requests a cancellation. 

If your business does not offer easy club sign-ups online, you may wish to remove the cancellation request option from the customer portal. Please reach out to OrderPort support if you need assistance with this.

FTC Press Release

Federal Trade Commission Announces Final “Click-to-Cancel” Rule Making It Easier for Consumers to End Recurring Subscriptions and Memberships | Federal Trade Commission