Email campaigns are part of OrderPort's Marketing Module. Marketing is a necessary part for all DTC businesses. Learn how you can utilize marketing campaigns to reach your contacts with special messaging.
If your plan does not include email marketing lists, designs, and campaigns, you can learn more about enabling the by sending an email to helpdesk@orderport.net.
Overview
Campaigns can be managed in OrderPort Admin -> Operations -> Marketing Module -> Emails -> Campaigns.
From here, you can view in-progress and scheduled campaigns. You can view previously sent campaigns in the Processed Campaigns tab.
Creating a Campaign
Campaigns require pre-existing designs and lists to send to.
Click new Campaign. You can also clone a campaign from the active campaigns or the previously processed campaigns.
Name: Internal name for reference. The email recipients will not see this.
Scheduled at: You can choose to automatically send the campaign at a future date.
Design: This is the content of the email. You can create designs in the Designs section of the Marketing Module. For more information, please see this document: Marketing Designer Guide.
Sender name: This optional field lets you customize what name will be displayed as the sender.
Sender email: This is the email address that the mail will be sent from. Please use a valid mail address that is under your domain.
Email lists: Use this to select the list(s) of emails you'd like to contact. You can create more lists in the Lists section of the Marketing Module. For more information, please see this document: Email Marketing Lists.
Tracking & Events: You cannot utilize these options unless your CNAME is configured on your DNS records. For more information, please see this document: Setting up Email Marketing and Domain Verification.
You can either schedule the email to send, or you can manually send it using the Save & Send Immediately button. You can also save the email for later by clicking the Save button.
Post Campaign Reports
You can view campaign analytics if you have your CNAME records set up. Go to the Processed Campaigns tab, then click the reports button.
The report gives you delivery statistics, failure rate, open rate, etc. Each tab of the report gives more detail into its category.
