OrderPort webstores are built to match the existing theme of winery websites. The header, footer, background, font, and colors of the webstore will be consistent with your existing site. For this reason, your website design should be finalized prior to starting your webstore setup process.
If you are still in the onboarding process for OrderPort, you can reach out directly to your Customer Success agent to initiate the webstore design process.
If you are already live on OrderPort and would like a new webstore, or a modification to your existing webstore, please contact helpdesk@orderport.net.
Table of Contents
Webstore Groups
Once OrderPort has built your webstore, you can start setting up product groups.
Your webstore will be divided into subgroups that you can set up in the Catalog Manager.
Wineries with a small number of wines might have a single group called "Current Releases", or "Our Wines". Others may choose to have more groups, such as "Red Wines", "White Wines", "Merch", etc. In the screenshot below, you can see a sample of webstore groups.
Creating Groups
To create a new group for your webstore, follow these steps:
1. Open the Catalog Manager from OrderPort Admin.
2. Create a New Group. The New Group button is the leftmost on the ribbon menu. Select Webstore.
3. Fill out the information. If you'd like to make this group a subgroup of another, you can change the parent group.
4. Add products to this group. You can use the Products tab to do this. You can also do this later after setting up all your groups.
5. Save the group.
Managing Groups
To manage your groups, you can click the groups button on the right of the ribbon.
Once on the Groups page, make sure to select Webstore from the view options.
From here, you can edit, delete, and reorder the groups.
Adding Products to Groups
You can add products in two ways:
1. Adding multiple products to a group at once.
Go to the Groups page, view the groups for the Webstore, then click on the view / edit button for your group.
Go to the Products tab, then check the NOT Included option to browse products that aren't yet added to the group.
Search for the products you'd like to add, then check the boxes. Make sure to save the changes.
2. Adding an individual product to groups.
You can open an individual product in the catalog manager, go to the groups tab, then check the box(es) for the group(s) you want to add the product to.
Configuring Product Presentation
To present your products on the webstore well, you can add images and product information in the Catalog Manager.
Product Images
In the Catalog Manager, you can add images to products. The file types of PNG and JPG are supported. If you would like transparent backgrounds for your photos, make sure to use PNG files.
All images will be automatically resized, based on the catalog settings. For best results, you should utilize consistent photo sizes across all your products.
Product Details
To add details to your products that will appear on the webstore, fill out the Summary Overview and Overview sections. The Summary Overview is a short description of the product that may appear on the product listing page. The Overview appears on individual product pages.
Further details can be added in the Wine Specs page, and this may be displayed depending on your webstore configuration.
Making the Webstore Live
Once you have customized your webstore to your liking, you can go live by adding links to it from your website. Depending on how your main website is set up, the process may vary.
The link format is https://{YourDomainHere}.orderport.net/{site}
For example, the shop page for Very Fine Winery (OrderPort's demo webstore) is https://veryfinewinery.orderport.net/shop.
Here are some important pages on your site:
/wines
/wine-club
/signin.aspx
/newsletter
You can view all the available site extensions and sample pictures here: Introducing the Orderport Webstore.
Webstore Designer Module
For more advanced customizations, you can utilize the Webstore Designer Module. This is an advanced feature, and you should only use it if you are familiar with HTML and CSS. Please see this document for more information: Complex Webstore Updates Done by Wineries.